1. Who we are

The Founders Well ("we," "our," or "us") operates the website thefounderswell.com and provides tax and business education guides, calculators, and resources for small business founders through a paid membership.

For questions about this policy, contact us at: hello@thefounderswell.com

2. Information we collect

Information you provide directly

• Account information: Name, email address, and password when you create a membership account
• Payment information: Billing details processed securely through Stripe. We do not store your credit card number — Stripe handles all payment data
• Email list: Your email address if you sign up for our free checklist or newsletter
• Communications: Any messages you send us through email or contact forms

Information collected automatically

• Usage data: Pages visited, time spent, clicks, and navigation patterns on our site
• Device information: Browser type, operating system, IP address, and device type
• Cookies: Small files stored on your device to remember your preferences and login status
• Analytics: Aggregated data about how visitors use our site, collected through tools like Meta Pixel and Google Analytics

3. How we use your information

We use the information we collect to:

• Create and manage your membership account
• Process payments and manage your subscription through Stripe
• Send you account-related emails (receipts, password resets, membership updates)
• Send the free checklist and any newsletters you opted into
• Improve our content, guides, and calculators based on how members use them
• Respond to your support requests and questions
• Show you relevant ads on Meta (Facebook/Instagram) if you've interacted with our site
• Comply with legal obligations

4. How we share your information

We do not sell your personal information. We share data only with trusted service providers who help us operate our business:

• Stripe: Payment processing and subscription management
• Webflow: Website hosting and content delivery
• Memberstack: Membership authentication and access control
• Formspree: Email capture form processing
• Meta (Facebook/Instagram): Advertising and retargeting through the Meta Pixel
• IONOS: Domain registration and email hosting

We may also disclose information if required by law, court order, or to protect the rights and safety of our users or the public.

5. Cookies and tracking

We use cookies and similar tracking technologies to:

• Keep you logged into your membership account
• Remember your state selection and preferences on the dashboard
• Analyze site traffic and usage through analytics tools
• Enable Meta Pixel for advertising measurement and retargeting

You can control cookies through your browser settings. Disabling cookies may affect your ability to log in or use certain features of the membership dashboard.

6. Data retention

We retain your account information for as long as your membership is active or as needed to provide our services. If you cancel your membership, we retain basic account records for up to 3 years for legal and accounting purposes. You may request deletion of your personal data at any time by emailing hello@thefounderswell.com.

7. Data security

We implement industry-standard security measures to protect your personal information, including SSL encryption for all data transmission and secure password hashing. Payment data is handled entirely by Stripe, which is PCI-DSS Level 1 certified — the highest level of payment security certification.

No method of transmission over the internet is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

8. Your rights and choices

You have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request that we correct inaccurate information
• Deletion: Request that we delete your personal data
• Opt out of marketing: Unsubscribe from our emails at any time using the unsubscribe link in any email, or by emailing us
• Data portability: Request a copy of your data in a machine-readable format

To exercise any of these rights, email us at hello@thefounderswell.com. We will respond within 30 days.

9. Children's privacy

The Founders Well is intended for adults who operate or are starting small businesses. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected data from a minor, we will delete it promptly.

10. Third-party links

Our content may include links to external websites such as IRS.gov, state tax agency sites, and other business resources. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

11. California residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at hello@thefounderswell.com.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page and notify active members by email if the changes are significant. Your continued use of The Founders Well after changes are posted constitutes your acceptance of the updated policy.

13. Contact us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

• Email: hello@thefounderswell.com
• Website: thefounderswell.com